Digitizing DSA Lending with Automated Underwriting & Connector Apps
How Codepluse engineered an enterprise Direct Selling Agent (DSA) loan origination platform featuring a 15-step wizard, automated multi-bank eligibility matching, legal title verification desks, and connector partner mobile APIs.
Fragmented Underwriting and Lost Leads in Spreadsheets
Fintech Financial Solution serves as a high-volume lending aggregator and Direct Selling Agent (DSA), bridging retail and commercial borrowers with top private and nationalized banks across India. Processing thousands of applications monthly across Personal Loans, MSME Business Loans, and Property-Backed Secured Mortgages, their manual workflow was breaking down under volume.
Over 40% of incoming leads slipped through the cracks due to scattered WhatsApp chats and manual Excel registers. Loan executives spent days cross-referencing complex bank underwriting guidelines by hand, and borrowers were repeatedly asked to submit duplicate KYC documents, creating high customer friction.
Legacy Operational Pain Points
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Lead Leakage & Unassigned Follow-ups: WhatsApp and paper enquiries lacked CRM tracking, leaving lucrative borrower leads unattended.
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Duplicate Document Requests: The Legal verification desk and Sales team operated in silos, requiring borrowers to submit identical deeds and identity proofs twice.
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High Bank Rejection Rates: Manual eligibility calculations failed to match changing bank credit policies, causing prolonged sanction delays.
From Manual Lending Chaos to an Automated Digital Pipeline
Codepluse architected a unified lending ERP integrating multi-channel lead ingestion, algorithmic credit scoring, legal review gates, and automated bank disbursement tracking.
Slow, 3-Day Underwriting Backlog
- Enquiries collected on paper, WhatsApp, and unorganized spreadsheets.
- 3 business days required to evaluate borrower eligibility across 5+ banks.
- Disconnected legal team performing manual title checks without shared document access.
- External referral partners (connectors) calling daily to check commission statuses.
10-Minute Underwriting & Automated Bank Match
- Single CRM pipeline with dynamic QR codes, web forms, and mobile connector intake.
- Instant rule-based bank matching engine with Excel policy bulk upload.
- Dedicated Legal Desk utilizing the unified document vault (zero duplicate re-uploads).
- Connector Partner Mobile App (REST API) with live loan tracking and instant wallet payouts.
Guided 15-Step Loan Wizard with Automated Bank Matching
To eliminate underwriting errors, Codepluse engineered a guided 15-step loan origination wizard. The wizard standardizes borrower data capture: Mobile OTP authentication, automated Aadhaar/PAN OCR, instant CIBIL credit score evaluation, and automated Debt-to-Income (FOIR) calculation.
Once borrower financials are inputted, the system instantly evaluates the profile against bank policy rule matrices (HDFC, ICICI, SBI, Axis, Bajaj) and ranks the top eligible bank offers with interest rates and maximum loan amounts within seconds.
Multi-Departmental Coordination in One Enterprise Platform
Beyond loan origination, the platform serves as an all-in-one ERP connecting field connector partners, legal officers, HR, and corporate accountants.
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